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Monday, October 19, 2015

AUTHOR BIZ PODCAST

RECENTLY, I HAD A BLAST AS A GUEST ON THE AUTHOR BIZ PODCAST HOSTED BY STEPHEN CAMPBELL...
Essential Information for your
Author Business
Hosted by
Stephen Campbell
Today’s show marks an attempted launch of version 2.0 of The Author Biz podcast. Going forward shows will be shorter and focused on a single topic.
The reason I refer to this as an attempted launch is that I failed at keeping the show on a single topic, but for good reason, as you’ll hear in the episode.
Today’s guest is author Paul Bishop. He and friend (and fellow author) Mel Odem developed an idea for a book they’d like to read four years ago. Today, that idea has grown to a series of 45 books, written by multiple authors. So this episode was intended to be a case study on what they did and how they did it. Paul and I even hit our prescribed time target for the show.
But things took a turn once the interview ended. We were discussing his latest novel, LIE CATCHERS and what he was doing to drive sales for the book. When things got interesting, I clicked the recorder back on to capture what Paul was sharing, just in case.
So – that’s what I mean by a combo show – the first part of this 32 minute episode is a tightly told, repeatable business case study. The second part is an off-the-cuff, completely unedited lesson on how to market your book to the various tribes to which we all belong. 
TO LISTEN TO THE PODCAST CLICK HERE OR ON THE LINK IN THE SIDE COLUMN

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