SELF-PROMOTION VS SELF-HYPE
Am I the only one bored out of my skull by author self-promotion ads comparing their self-published crap novel to 'the best of Harlan Coben, Lee Child, or Vince Flynn' (or a list of any three best selling authors whose shoes the self-promoting writer couldn't shine let alone fill). Please, for the love of fiction, stop!
I ignore any book whose author compares his character to Jack Reacher, Mitch Rapp, or any other well known hero (but especially Jack Reacher). Telling me your character, who I've never heard of, is a force unto himself, dark, dangerous, driven, has a wicked sense of humor, or so addictive, you can’t read just one, is a guarantee I wont buy your book.
Don't tell me your prose is lightning-paced or a similar declarative, all of which sounds like the cover letters (usually on wide-lined tablet paper covered with hand written extortion note scribbling) sent to editors declaring the contained manuscript to be an instant bestseller or the greatest novel ever written.
Give me a pithy plot synopsis, a quick sketch of what makes your hero unique, and an idea of the genre...Then you might get my attention. Let readers and reviewers do the comparing. If you do the comparing, I'm going to spend my money on the originals not the watered down clones...